Bashing the “Beauty Salon Stereotype”

Todays post is from a guest blogger Ruby Gwynn.

 

Ruby is from the beauty industry and shares her views about the beauty industry. Please feel free to comment on it especially if you work or own a business within the beauty sector.

Beauty Tips

As Inspiring Women’s recent post stated, as far as women’s rights have come in the last 50 years, there is still a glass ceiling preventing women from reaching the top in many fields. There are fields where women have always been likely to succeed and even encouraged to step out on their own, and one of those is that of beauty.

Beauty Salons have long been a stereotype of women gossiping while getting perms and manicures. It is a lot easier for women to obtain their own salon than other businesses, and nowadays, women pursuing careers as stylists can even forego the brick and mortar altogether and establish a mobile business for hair extensions, styling, and other beauty techniques.

The salon industry is a prime candidate for mobile services because of the personal nature of beauticians. Stylists connect with their patrons on a personal level, sessions consisting of talk about beauty preferences, life events, and yes, sometimes even gossip.

But it is conversation and connection, not idle chatter, that drives the empathetic (not exclusively women) to the beauty field. When choosing a personal service that directly affects your appearance, many women will not hesitate to leave a business where they feel uncomfortable. They want to trust the person that is in control of their hair, so women who emit trustworthiness and a sense of camaraderie are likely to succeed in this field.

This is a stark contrast to business environments where women are expected to be friendly but not always valued for their full worth.

Full-service salons have evolved to serve both men and women, offering haircuts, styles, and even manicures for both sexes. The traditional male barbershop, on the other hand, has maintained the services and clientele they have always had, not branching out to feminine services. This makes salons, though still associated with women, more open to both audiences.

While many fields prevent women from moving up, it is common for stylists and beauticians to go from beauty school to working in a salon, to owning a booth or location of their own. Whether they choose to rent a station with an established corporation, or branch out on their own, beauticians have a lot of say on what hours they work, who their clientele is, and how much they charge. This level of control shows that the business aspect of the beauty industry is a lot more involved than one might expect from “a hair business.”

Women are by no means confined to industries that serve women, but the increased connection with clientele does seem to affect the rate of success in this case. Perhaps if other industries were looked at by the same model, we could find a way to eliminate that glass ceiling that is so prevalent in other areas of business.

If you wish to contact Ruby, her email is redrubygwynne@gmail.com

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